When presented with too much of a choice, people will probably decide not to make that choice at all. If you’re reaching out to customers on LinkedIn (using some of the Sales Navigator shortcuts we’ve talked about) it should be LinkedIn.ĭecision fatigue is real. If you’re actively sharing content in your niche and replying to customers on Twitter, share your Twitter account.
It should be the most valuable to your line of business. way of interacting with customers and recipients, allowing you easily promote and market your business in every email sent. That’s a mistake.Ĭhoose one profile you’re going to share. Fun fonts and colors You might be tempted to spice up your. A lot of people add all of the social networks they’ve registered for, from Twitter to Tumblr, or even Vine. For example: Your personal signature Despite the name, your email signature line shouldn’t have an actual image of your signature in it because extraneous images in emails are likely to trigger spam filters and might not show up in the recipient’s default email view. If you have an active presence on social media, it could also work as social proof - meaning that you are a real human being that people can trust.īut here’s the trick. By following your Twitter or Facebook account a potential client can engage with you and your product more often, and you’d probably want them to have another avenue to reach out to you anyway. One of the most obvious ways to do this is to include a link to your social network profile.
The simplistic approach is great, but there’s some room to take advantage of your email signature.
0 kommentar(er)
